SIFT Analytics: Predicting Future Outcomes for Effective Planning
Follow SIFT Analytics on :
Through better management and use of information, business leaders can remove the blind spots that hinder informed decisions and achieve the next generation of efficiencies by providing precise, contextual analytics and insight - optimizing decisions at the point of impact. For that, they need the best set of data analytics tools available to win customer and brand loyalty.
Headquartered in Singapore, SIFT Analytics Group has been a leading provider of enterprise software solutions since 1999. With an extensive repertoire of technology and a team of experts, SIFT has assisted over 500 clients, working with them at different phases of their analytics journey. On one occasion, SIFT had partnered with an international apparel brand that wanted to tap on their existing data to determine the strategic and inventory planning of their apparel collection. The delivered solution also had to allow them to develop appropriate promotional activities and marketing campaigns to enhance customers’ shopping experience and monitor products and performance of brands via the numerous distribution channels. Since data was coming in from multiple and disparate sources and items were changing every quarter, they needed a system that allowed flexible changes. They permitted ad-hoc modifications to be automated into transformation processes, reducing the manual effort to maintain a data dictionary.
SIFT took to developing a solution that monitored vital sales performance indicators – revenue, cost, sales targets, and profit margins to enable profitability; and provided granularity down to the lowest measurement unit, giving distribution channels the granularity to perform forecast and inventory planning down to individual SKU items and at store levels.
The proven and differentiating ability of SIFT is to advise, to kickstart and to journey along with customers on the path to analytical nirvana
The in-depth learning analytics enabled the creation of models to identify when the seasons and styles could create an understock or overstock situation and provide information of which store and time it was happening in. Also, brand marketing and customer analytics teams maintained a consistent and dynamic overview of brand performance and identified loyal and frequent customers.
Whether an organization is starting their analytics journey commencing on visual analytics, or inculcating a big data strategy or employing enterprise-wide predictive analytics, SIFT’s solutions give immediate and actionable insights into current performance and predicting future outcomes. “The proven and differentiating ability of SIFT is to advise, to kickstart and to journey along with customers on the path to analytical nirvana,” adds Edwina Hun, Sales Director at SIFT Analytics.
Further, SIFT’s analytics solution transforms how consumers communicate, research and shop for goods and services. Pairing retail data analytics with social media insights and other structured and unstructured data helps find new and faster ways to optimize assortment, understand demand and engage consumers. Also, the solution enables IT professionals to get a complete, holistic view of helpdesk data, which improves tracking, analysis and management of IT queues for efficient and effective operations.
That said, SIFT software solutions work seamlessly to give organizations clear, immediate and actionable insights into current performance and the ability to predict future outcomes. Commercial, government and academic customers worldwide rely on its solutions as a competitive advantage in attracting, retaining and growing customers while reducing fraud and mitigating risk. Combined with rich industry solutions, proven practices and professional services, SIFT enables organizations to drive maximum ROI from data insights and deliver effective results.