Imagine customers visiting their go-to restaurant. Once they ask for the “same one as usual,” their usual order comes to the table seamlessly. And this is possible because the restaurant has past information about the customers’ preferences, allowing them to provide the best possible experience. In such a scenario, both the parties involved benefit from the seamless interaction;as the patrons get just what they want,they cement a long-term bond with the restaurant, ensuring more transaction opportunities in the future.
Similarly, businesses can leverage data to gain valuable insights and strengthen their relationships with their customers. By reaping the benefits of the massive amounts of online and offline information, businesses—big and small—can make wise, data-driven decisions and propel its profitability. In their pursuit to do so, a data analytics maven that has come to the forefront is Tokyo-based INSIGHT LAB. The company helps its clients turn into a trulydata-driven business and augment their competitive position in the market. “We are a group of talented data specialists who are focused on providing real value to companies because we thoroughly understand their needs and those of their customers,” says Isao Tooyama, Founder and CEO of INSIGHT LAB.
Twenty years ago, Tooyama predicted that the future of communication is going to be ‘digital.’And, the digital data can be used to generate insights that help people achieve various tasks. Beginning his career as a data engineer, Tooyama devoted himself to learn the intricacies of data analytics through several successful projects with leading companies in Japan. Subsequently, following his vision of a data-driven future, Tooyama founded INSIGHT LAB in 2005.
Today, the INSIGHT LAB indeed believes in the notion that ‘Data can be complex, but getting the answers you need shouldn’t be.’
Marrying Industry Knowledge with Cutting-Edge Technology
INSIGHT LAB is on a mission to “utilize big data and create a more prosperous society.” The company’s data preparation, data visualization, and data analytics solutions leverage artificial intelligence, machine learning, and deep learning to turn mundane, large pools of data into a company’s harpoon of success.
However, to make this happen, Tooyamais an advocate of the fact that behind any company’s triumphant journey is a talented team. The same notion holds for INSIGHT LAB as well. Tooyama has always been very particular about recruiting only the finest data engineers, and he continues to emphasize the aspect of employee education and upskilling so that they can consistently deliver high-quality products and contribute toward public welfare. Today, 75 percent of INSIGHT LAB’s employees are data engineers and data scientists who have several technical certifications.The team’s strength is in its diversity of knowledge, experience, and the unique problem-solving capacity of each of itsemployees.
In fact, Satoshi Yokoo, a senior consultant of INSIGHT LAB, was accredited as a Qlik Luminary, a program that brings together the best and brightest individuals who champion the vision of turning data into transformative discoveries.
With a company philosophy that is centered around, “Make the impossible possible,” and “Be excited, be curious,” Tooyama believes that skills, spirit, and humanity grow through study and practice, which is why every new member of the company are given a chance to choose projects at their discretion so that they learn to take on adequate responsibility from the very beginning.INSIGHT LABalso provides training for new recruits and enables them to gain additional qualifications in their career path.
We are a group of talented data specialists who are focused on providing real value to companies because we thoroughly understand their needs and those of their customers.
Solutions that Exceed Customer Expectations
Having helped more than 100 companies develop data analytics solutions, Tooyamacites one instance where it aided JTB Corp, the largest travel agency in Japan. The web sales department of JTB had problems related to data silos and chose INSIGHT LAB as a data analytics partner to promote their data-driven marketing plans. The client was able to generate better insights from their datasets, which consequently helped them attract more customers. In another instance, Toyota Motor Hokkaido, Inc. had data distributed among various systems, which meant that investigating any problem during the manufacturing process took a significant amount of time. With INSIGHT LAB’s help, the client was able to integrate and organize dispersed data sets, create a traceability system, and capture inspection data to pursue and solve any issue. In addition, the ability to track manufacturing processes was shortened from 10 hours to 5-10 minutes.
An essentialfacet of INSIGHT LAB’s success rate in designing unique data analytics solutions is because of their deep understanding of a client’s vision and delivering optimized solutions quickly. INSIGHT LAB’s agile analytics approach enables companies to expand their scope about understanding data and naturally teaches them how to perform data-driven management. “We provide a persistent data solution that provides more than 1000 points of analytics views and an original instruction system,” says Tooyama. The company also offers one of its important assets INSIGHT LAB Body of Knowledge (ISLBOK), a knowledge framework that is based on the knowledge and know-how of its engineers. The framework helps users in thinking outside of the box while tackling problems and coming up with advanced solutions. The knowledge and experience from every new case are updated in the ISLBOKconstantly.
Building a Prosperous Society
Going by the market statistics, Tooyama notes that the business analytics market in Japan is expected to reach USD 8 billion. Still, on the other hand, the advanced IT technology market will be falling short of about 550,000 people. INSIGHT LAB aims to help contribute a solution tothe problem and is actively hiring employees, as well as strengthening its data analytics education program. Since 2016, INSIGHT LAB has been running acomputer programming school with over ten thousand students at Okinawa prefecture as part of its corporate social responsibility. Moreover, Japan is in need of regional revitalization because most of the population and financial resources are concentrated at the metropolises. To solve this problem, INSIGHT LAB is helping local companies to change their business model and instead create high added value as a business analytics company.
Currently, the company is also involved in a joint research program with the University of Transport and Communications. The program aims to develop predictive maintenance models and help reduce costs by leveraging data analytics in civil engineering and construction projects. Moving forward, INSIGHT LAB is looking for technical partners and clients to promote its technological capabilities in the APAC region.
As a leading data analytics company in Japan, INSIGHT LABis promoting data utilization to help businesses gather, analyze, and make sense of the intricate data they already have. And for the road ahead,INSIGHT LAB is poised to expand the possibilities of data to create more value in society.“We encourage sustainable development and strive to achieve technical innovation, economic growth, and regional activation in Japan,” concludesTooyama.